Some people have the view that without a physical ‘bricks and mortar’ office, a company isn’t really legitimate. Times are changing though, and in today’s digital world businesses can be started using the services of a virtual office.
What is a virtual office?
A virtual office is essentially where your business is registered online. You will probably carry out the day-to-day running of your company from a home office or shared office space. One of the main benefits of this is that you have significantly lower overheads as you don’t have to worry about renting physical office space.
Virtual offices are a great starting point for start-up businesses or SMEs. You get to experience the benefits of a professional and reputable brand image, at the fraction of the cost of a real office. Let’s have a look into how you can boost the organic rankings for your business with a virtual office. They also help with your Search Engine optimisation (SEO) if you have an online presence. Not sure what SEO is or why you need it then take a look at this page – The Ultimate Guide to SEO
By moving your business to a virtual office, you can increase the traffic to your website, within a specific target location. For example, if you choose a London-based address, you will gain a lot more exposure within that specific area. Your website (if optimised correctly) will show up in searches alongside other London businesses. This could be a great chance to grow your business within new territories, without having to pay for extortionate city office rates.
A strong reputation
Many potential customers will only look for businesses on the first page of Google. If your business is missing, you could be losing out on lots of potential leads. Most people use search engine rankings as a measure of how reputable a business is. By having a virtual office and a registered business address you are more likely to rank higher on search engines. That is because you will be boosting that all-important SEO.
Increased visibility on search engines
Online presence is key to any business nowadays, particularly if you are just starting up. By having a reputable business address and listing on Google Maps, your visibility will increase. Once you have more visitors arriving at your website, brand awareness will increase. You should also see a rise in the level of engagement, converting your visitors into leads. Again all this is part of that all-important SEO.
So as you can see, choosing where to base your business is extremely important in order to improve your online presence. If you would like to have a chat with our team to find out more about the virtual office packages that we offer, please call us on 01205 809 222.