Search Engine Optimisation (SEO) is a confusing topic for any business owner. Add local SEO into the mix and things start to get very complicated. But will having a virtual office help with local SEO? You may be surprised to hear that yes, having a virtual office could actually help with how your business shows up in search engine results pages, just by having a physical address.
What is a virtual office though?
If you missed our blog on what a virtual office is, you might want to go back and have a read to help familiarise yourself with the concept. In essence, a virtual office is not just a place where your business mail is sent, you will also have access to a wide range of facilities. This can include a manned reception area, call answering services and access to fully-equipped meeting rooms. Have a look at our virtual office packages to see the range of services that we offer.
Exploring the SEO benefits
Some parts of Google are unable to be accessed without a physical address. You can have the best website developed, which is fully optimised for your keywords, but without a physical address, you will be limited as to how far you can optimise your website for search engines. So will having a virtual office help with local SEO? The answer is a definite yes.
The main example of this is Google local (also known as Google My Business), which is a service designed by Google to help users search within their local area. If you don’t have a physical address, Google is unable to show your business to those searching locally. This means that your business won’t show up on Google Maps either. You could be losing out on high levels of traffic and potential customers.
So does this mean you have to rent office space? Luckily no, a virtual office provider such as Venture Offices can give you that all-important address. That is something that will definitely help with local SEO. Without a business address, you won’t be able to reach customers locally. A local listing is an essential building block to help establish your presence within the local area, before you expand to other locations.
Businesses who could find a virtual office useful
There are a few obvious candidates for virtual offices, which we will run through. The main advantage for new businesses is that having a virtual office keeps overheads very low, so that you can focus on generating profit.
Virtual offices are ideal for:
- Businesses wanting to expand and test their market in a new region, without having to pay extortionate office rates.
- Growing SMEs who are wanting to keep their finances flexible as they launch their business.
- E-commerce businesses who can use virtual offices to handle their customer service enquiries.
- Sole traders and freelancers who are unable to commit to a long-term office space leases.
- Start-ups who are wanting to have a strong presence within a specific geographical area.
If a virtual office is something that you are interested in to help grow your business, give the team at Venture Offices a call today and we will be more than happy to run through our packages with you.